michael ruocco.

Hello!

I'm a lead product designer with 23 years of experience designing user interfaces; websites since 1998 / apps since 2008 for Nike, john lewis, Barclays, HSBC, Lloyds bank, Rolex, British airways, virgin, space-x, Rbs, NatWest, Shell, Bp, Lego, Coca-cola, Marks and Spencer, Waitrose, the National Lottery, Farfetch, Disney, Easyjet, Tesco, Moo, fantasy.co and so, so many others. Also created my own design system based on the Golden Ratio (www.thegoldenratio.co.uk) I'm an author. Lecturer (Columbia - Ivy League University, at DesignLab and Brainstation. Im also a CEO and a mentor.

Designing for a more user centred world