A redesign for the ancient looking Interactive Investor, a traders platform that needed to be brought into the now. Strong typography, on trend wordpress style designs and a general more human approach has opened up the site to everyone rather than just those in the trading know.
All designs incorporate 'hand holding' for everyone that isn't a hardened trader. Carefully staged steps with encouragement to 'jump in', is prevalent at every turn, utilising the best design methodology of this nature (subtle messaging finishing on a call to action) for the maximum of returns... (come and invest with us etc).
Responsive Design across web and tablet. App being developed along side for later planned release.